Enterprise · Retail

Professional headshots at Walmart

Walmart Business needed a headshot partner for their professional development offerings, one that could serve millions of small business owners without compromising on quality, privacy, or inclusivity. After a rigorous evaluation of providers across every criterion that mattered, they chose Dreamwave to power free professional headshots as a customer benefit for Walmart Business members.

RetailB2B partnershipCustomer benefits

The brief

The challenge

Walmart Business wanted to offer professional development services their customers would actually use. Professional headshots were the high-impact benefit: a way for small businesses and entrepreneurs to present themselves with more credibility.

Finding the right provider meant scoring every candidate on the same bar.

ScalabilityAbility to serve Walmart’s large customer base reliably.
Privacy and data securityCustomer photos and data handled with enterprise-grade security.
Photo qualityProfessional-grade headshots that meet business standards.
Diversity and representationStrong results across skin tones, ethnicities, genders, and body types.
User experienceA simple, accessible process for busy business owners.
Brand alignmentA partner that reflects Walmart’s commitment to serving all customers.

The decision

Why Walmart chose Dreamwave

After evaluating multiple providers, Dreamwave stood out across every criterion, and became the partner for Walmart Business customers.

Privacy and security

Enterprise-grade data protection with no collection of private data (ethnicities, ages, and similar attributes), end-to-end encryption, and full user control over personal photos and AI models.

Inclusive AI

Models trained to work across ethnicities, genders, and body types, so every customer gets a professional result.

Photo quality

Founded by researchers from MIT, Google Brain, and Meta AI, delivering headshots that rival traditional professional photography.

Scale

A simple upload flow with built-in editing tools, ready to serve millions of professional headshots for busy business owners.

At scale

Headshots at Walmart’s scale

“In the business world, your headshot serves as a first impression for potential clients and customers. Whether it’s on your website, social media or accompanying a press release, it needs to convey expertise, trustworthiness and credibility. That’s a lot to ask of a single photograph, which is why a smartphone selfie just won’t do. Dreamwave is an easy-to-use platform that uses AI technology to deliver accurate, professional-quality headshots with just a few quick clicks. The resulting headshots look completely natural.”
Walmart Business Partnership Team

View Walmart Business offer

The outcome

Supporting small business success

The Walmart Business × Dreamwave partnership shows how an enterprise program can deliver something useful to small businesses and entrepreneurs.

Professional developmentHelping small businesses present themselves with high-quality headshots.
Cost savingsRemoving the cost barrier that kept many entrepreneurs from getting professional photos.
AccessibilityProfessional photography regardless of location, schedule, or mobility constraints.
Inclusive technologyExcellent results for every Walmart Business customer, regardless of background.
Business growthTools that help customers compete more effectively.

How it works

All new Walmart Business customers are eligible for free headshots with Dreamwave. The offer includes professional-quality portraits, editing tools, and secure data handling.

Learn more at business.walmart.com

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